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Press Release: Therapy Brands Acquires New Hampshire-Based The Echo Group

Therapy Brands Expands its EHR Solutions with the Acquisition of The Echo Group

Acquisition Expands The Echo Group and Therapy Brands Capabilities as Leaders in the Behavioral Health Space

CONWAY, NH, November 28, 2022 – The Echo Group, creators of EchoVantage, the only visual-based EHR for behavioral health announced today it has been acquired by Alabama-based Therapy Brands, a leading health-care technology partner for mental, behavioral, and rehabilitative therapy practices. Together The Echo Group and Therapy Brands will offer more comprehensive and effective tools to therapists, improving client outcomes and organizational efficiency.

“The Echo Group team is thrilled to join Therapy Brands to grow the impact of our products and community,” said Allan Normandin, Chief Executive Officer, The Echo Group. “After more than 40+ years of empowering our clients the entire Echo Group team is enthusiastic for the opportunity to join Therapy Brands and ensure EchoVantage can reach clinicians and clients across the US.”

For too long, behavioral health organizations have been forced to accept concessions when purchasing EHR platforms. This acquisition is a step forward in providing solutions that go beyond simply documenting care and into becoming a partner for clinicians and administrators.”

The Echo Group’s visual-based behavioral health EHR system and Therapy Brand’s purpose-built practice management, data, and billing solutions will enable further streamlining of the administrative functions so that clinicians can spend more time with clients and less time clicking through screens. “With the acquisition of The Echo Group, we add a client-loved enterprise solution and a community of dedicated behavioral health providers, to our enterprise capabilities as well as expand our presence in community health centers,” said Jeffrey Shoreman, Chief Executive Officer, Therapy Brands. “Therapy Brands is committed to investing in the visual health record that EchoVantage has brought to therapists. With our shared expertise, Therapy Brands and The Echo Group are excited to build the solutions organizations need in a continuously evolving clinical and billing landscape.”

For more information on Therapy Brand’s acquisition of The Echo Group, please contact Nicole Lininger, Director, Strategic Communications, at

About The Echo Group:

Since 1981, The Echo Group has partnered with behavioral health agencies across the country by providing an EHR specific to the needs of behavioral health agencies. The Echo Group has implemented systems and improved the clinical and fiscal operations of agencies across a continuum of care. Our partners range in size, from small community behavioral health agencies to comprehensive enterprise-wide organizations. (

About Therapy Brands:

Therapy Brands is the leading healthcare IT partner for mental, behavioral, and rehabilitative therapy. Our purpose-built practice management, revenue, and data solutions drive exceptional clinical and financial outcomes. Therapy Brands is the trusted partner of thousands of therapy practices that rely on our solutions to simplify their administration, improve revenue, and enable them to focus on patient care. (

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